Lynne Saarte

Obviously booklets are going to give people more information, but when is this actually going to be necessary in marketing your company? On what occasions do you need to give people so much information that you can’t fit all of it into a...

If you are going to be sitting down to design advertising and get into poster printing the first thing you have to do is ask yourself who your target market is.

Ever walked up to a really interesting poster printing on the wall that just grabbed your attention. The images were good, the information was overall solid, but once you were done looking at it you could not figure out for the life of you what...

In any company communication can be a difficult thing to achieve, and different departments regularly seem to avoid talking to each other if at all possible.

A trend that has built up a lot of support, and is likely to become even bigger in the future, is focusing on improving the environment and being sure your company is not hurting nature.

You would think that given the many ways that the internet has altered how we shop, catalogs would largely be a thing of the past.After all, shopping online is quite similar to shopping through a catalog.

For those who are not as aware of the concept, a template for any advertisement is the basic layout before any of the text or images are put in. This will usually deal with having various markers to indicate where information is going to go, so when...

Just the other day I was reading about a very unique company tie in that Dr. Pepper was doing in relation to a CD by Guns N’ Roses. For those who do not know anything about it, the band has been trying to make a new CD called Chinese Democracy...