Online Business Articles (Sorted by date)

Is There A Guru In The House?

The Internet has given us many marvelous advantages in international marketing, from the speed and convenience of email to the ease and economy of product downloading.
Joe MynaMay 18, 2002

How Much Should You Pay for a Click

You have a web site ready for action. Your product catalog, order tracking, credit card payment system, and fulfillment process are all in place. Now all you need is traffic!
Andy QuickMay 02, 2002

Choosing An Internet Merchant Account

Surf to Google and perform a search on "Internet Merchant Account". The results are staggering (472,000 results!) If you have created a web based business and need to accept credit card payments, your choices are limitless.
Andy QuickMay 02, 2002

Team Up With Your Competitors

Pay per click search engines are a great way to get targeted traffic quickly. The only problem is that as the search terms get more popular, the price of each click through rises.
Terence TanApril 30, 2002

The Five Most Commonly Encountered, Off-putting E-commerce Errors

While getting less public handwringing than during holiday season, the "abandoned shopping cart problem" continues to wreak havoc on online sales. Recently I judged a raftload of sites for the Webby Awards (my second time) and for the...
Marcia YudkinApril 14, 2002

Does Your Homepage Work?

All websites have a homepage. It is the most important page of your site. It acts as the main gateway to the entire site. Most of your prospective customers will enter through it. Its vital to get it right.
Peter SimmonsApril 06, 2002

You've Got To Be Joking!

I don't know about you, but I get a lot of joke stuff arriving in my email. I've got one buddy in particular who hardly lets a day go by without sending something.
Michael HopkinsMarch 11, 2002

Are You Wasting Your Time With Free Ezine Ads?

There are lots of ezines (newsletters) out there that offer free classified ads to new subscribers (and many even offer free ads on an ongoing basis). This can be a nice little source of free traffic and exposure for your website/ebook/ezine but, if...
Michael HopkinsMarch 11, 2002

Are You Using The Four Letter Word?

The most powerful word in the marketing dictionary is made up of just four letters: F-R-E-E. It doesn't matter what kind of product or service you're promoting, if you can use the word FREE in your advertising and marketing, then your...
Michael HopkinsMarch 11, 2002

How Did You Get Here?

When marketing your website, it's important to know which of your efforts are producing results and which of them are a waste of time. You can learn a lot about this by analyzing your website's statistics (assuming your webhost offers this...
Michael HopkinsMarch 11, 2002