Marketing Articles (Sorted by date)

Linda felt like she had reached a plateau in her cleaning business. For the past 3 years, she'd run the same ads in the same publications with the same results.

Does your business run on a sales engine or a sales effort? A sales effort is something that has to be done every time you want to make a sale. But, a sales engine is something that, once put into place, can bring you sale after sale without added...

Although David has been a graphic designer for a decade, he’s only been a business owner for a little over a year. He was becoming increasingly discouraged with his clientele.

Setting prices is a dilemma most service business owners encounter at one time or another. This week, it was Susan’s turn. “When I first started my business, I felt uncomfortable charging for my services.

Do you want to make more money?Yes, I guess that is a rhetorical question. Everybody wants to make more money, but oftentimes we are not willing to do what needs to be done in order to make it.For example, I’m not willing to work an 80-hour...

You know what makes me really happy? Drinking a Starbucks latte while doing my grocery shopping at Safeway. Getting my Godiva fix at Barnes & Noble. Cheap thrills, I know! Ever wonder why McDonald’s is inside many WalMart stores?

Anyone who owned a business in the U.S. in 2002 knows the difficulties that a poor economy can cause. Even those in other countries who may have operated under better economic conditions last year have or will experience downturns in business.

If you’ve done any reading on the subject of marketing, you’ve certainly heard the term “Unique Selling Proposition” or “USP.” As a reminder, your USP is what positions you in the marketplace --- are you, or what you...

Qualified traffic is the lifeblood of any web site today, especially for ecommerce sites that are selling goods or services online. But, many media buyers and/or owners of web sites are paying too much for traffic by relying on top tier PPC...

What runs through your mind when you hear that ezine articles will bring you masses of fr^e traffic, get you higher listings in the search engines, and raise your profile on the web?