Marketing Articles (Sorted by date)

Before you can market, you need to know who you are marketing to. Who is your customer? How will you market? Will you cold call, mail, set appointments or employ a walk in approach?

Simply put, online testing involves keying each different test variable with a unique identifying code (so each desired response can be tracked to its source), running the test campaign, keeping records, and tabulating and comparing the results.

1. Use your autoresponder to publish an ezine. Autoresponders with a broadcast feature are a low cost way to create mailing lists that your visitors can subscribe to including your own ezine that you can use to effectively market your products.

When you write a press release, what is your ultimate goal? No doubt, getting the information to as many publications and on as many Web sites as possible.

It’s a jungle out there, so know and use your guerrilla marketing tactics! Jay Conrad Levinson wrote the book that started it all, the popular guerrilla marketing series.

You're in the elevator and your friend John introduces you to Barbara who is the CEO of one of the companies you'd like to do business with. Barbara asks, "What do you do?" Here is your chance to make a connection with a prime...

If you’re like most publicity seekers, you probably think one project at a time. You’ve got a new product coming out in April, so you send out a release in March.

Volume-based filtering may be pre-sorting your marketing messages to the bulk folder or worse.You’ve got a great product, fantastic customer service, and a loyal base of customers that opt-in to your email list.

A Step-By-Step Guide for creating imaginative order pulling adverts for both on and offline marketingOK, let’s get started!Rule One - The HeadlineThe headline is without doubt the most important part of your advert, that big chunky text at the...

When I say free ezine advertising, I'm not talking about the free ezine ads that some publishers offer, this technique is FAR more powerful than that.One of the best ways to get free traffic to your site, is to write articles for ezines.