Marketing Articles (Sorted by date)

A few months ago, I wrote a guide entitled: 101 Writing Tips for Successful Email Marketing. In fact, many COPY TIPS subscribers have a copy. Since that time, I have worked on dozens of successful projects and have discovered some additional tips...

Book Summary: This article is based on the following book:Effective Networking for Professional Success: "How to Make the Most of Your Personal Contacts"by Rupert Hart, Stirling Books, 1997ISBN 0 949 142 09 3125 pagesWe are all...

We've all had the unfortunate experience of being convinced by a pushy salesperson to buy something we weren't sure we wanted. You may have really wanted the product, but after being pushed into buying it, you don't want it anymore.

The most important tip...EVER! Make sure that you always think of your audience - when preparing your talk, writing it and presenting it. Put yourself in the audience's position at all times and your presentation will go with a swing.

Whether you're giving a critical sales presentation to a client, producing visuals for a meeting, event, trade show or seminar, or unveiling the new company logo before an audience of shareholders, top-notch graphics will help ensure that you,...

One time or another in your marketing efforts you will want to track your advertising's effectiveness, and in that tracking you will need to track outside your website (ie. Where are these hits coming from?).

When we speak about viral marketing, we are not talking about the newest disease. We are not talking about a Mad Cow Disease variant or something that you need to be vaccinated for. In fact, we are not referring to a disease at all.

One marketing technique may work wonders for someone, but that doesn't guarantee that it'll do the same for you. The only way to really know what works for YOUR products and YOUR target audience is to experiment.

Sex and the Gods of Internet MarketingBy Linda Cox J.A.M.G. (Just Another Marketing Guru)Whenever I mention my occupation to a non-wired person, it seems to generate the same response: "Isn't there an awful lot of porn on the net?"...

We rely on all kinds of tools and advice to help our businesses grow, from accounting and legal advice to graphic design and sales seminars. But what are we doing for the important job of building our business's reputation in the community?