Marketing Articles (Sorted by date)

The Truth in Advertising

Most of us have seen at least a dozen different toothpaste commercials that claim, "Three out of four dentists recommend...." You may have wondered, as I did, how each of these claims could be possibly be true.
Jane JarvisJanuary 13, 2004

A Newsletter Is Worth A Thousand Words – Part 2

In Part 1 of our article on newsletters, we discussed the benefits of a newsletter and there various formats they can be designed in. In Part 2, we will discuss what kind of content to include, where to find that content and how to promote your...
Janice Byer, CCVA, MVAJanuary 11, 2004

A Newsletter Is Worth A Thousand Words – Part 1

There are many, many ways of marketing your business that don’t have to cost an arm and a leg. They are all great ways of ensuring that your contacts are aware of what you do and whom you can help.
Janice Byer, CCVA, MVAJanuary 11, 2004

Image is Everything!

Marketing is an integral part to any business, especially for a Virtual Assistance who has to rely on a professional and creative image. How you get the word out about your VA service can have a tremendous impact on the success of your business.
Janice Byer, CCVA, MVAJanuary 11, 2004

Using Technology to Manage Customer Loyalty

Don’t let your customer satisfaction research initiative collect dust on a shelf. Integrate technology with research to optimize the use of customer information.The typical company spends 80% of customer research time and effort gathering...
Richard CunninghamJanuary 10, 2004

Using Your Web Site to Grow Your Business

A snowplow operator in a New Jersey suburb was hailed by a woman asking him to plow her driveway so she could get out. Wading through less than a foot of fluffy snow to her SUV, he asked her why she didn't put it into four wheel drive and...
Charlie CookJanuary 09, 2004

Top 3 Free Marketing Techniques

If you have zero budget then this is the article for you. In this article I will discuss the best ways to market your website for free.#1. Articles:An example of using articles to promote your website is this article.
Mike MclaughlinJanuary 08, 2004

Single or Double Opt--In?

Single or Double Opt--In?You heard the message before. Your e-mail list is the most important key to your future online success. The best list is a highly targeted and responsive opt--in list.
F. Terrence MarkleJanuary 05, 2004

Negotiating Tactics: Don’t Let ‘Good Guy – Bad Guy’ Control the Sales Negotiation

Counter one of the classic negotiating gambits by addressing it directly.You’ve assembled a brilliant sales proposal for a new client and when you arrive to the meeting to hammer out the final details, you suddenly find yourself sitting across...
Richard CunninghamJanuary 03, 2004

Affiliates, 3 Things You Should Own Though You Don't Own A Product.

1. Your Own web site:Most affiliates put a redirect link directly to their affiliate product. It is not such a good practice. Register a domain that closely resembles your affiliate product website.
Radhika VenkataJanuary 03, 2004