Marketing Articles (Sorted by date)

Stop, take a deep breath, and examine your life. Are you excited about your current career? Are you earning the salary you want or even deserve? Many people feel stuck in a rut because they are not making the kind of money that they once thought...

Unless you are a world renowned corporation with a multi-million dollar budget set aside for a one–of-a-kind trade show display, with multiple levels and every conceivable bell and whistle, you would be smart to select a less expensive, high...

You have put too much time and money into your business to take it for granted. But, that is exactly what most of us do when it comes to what is dollar for dollar your most powerful marketing tool, your business card.A typical business card has...

Here are a few tips on creating a business card that will generate business for you…A picture is worth a thousand words. Who would you hire to landscape your beautiful new home?

I suppose a website should work like a fast marketing machine and nothing less. That’s why my websites tick. Because I realize a functional marketing website ought to bring in cash and not just entertain visitors. What does your website do?

Like many other business trends, the pressure to keep up with the latest technology developments and hold on to your competitive edge can often lead to rushed and poorly researched decisions.

The end goal of any sales rep is to close, close, close. From initial contact to making that call to seal the deal, a good salesman/woman should have little else on their mind then moving forward.

So what exactly am I blabbering on about and what does it have to do with your business?Well, the question I get asked most in a conversation, when it becomes evident that I manage a small design studio is:“how do I know I’m getting...

When it comes to product or service development, these activities should be thought of as mutually beneficial, not necessarily mutually exclusive.Patenting involves securing ones intellectual property rights by obtaining a grant of a patent, thus...

An Ongoing Process for Advertising Managers and MarketersThings change. In fact, everything changes. Sometimes in a matter of minutes. Sometimes slowly and imperceptibly.