Marketing Articles (Sorted by date)

Are there secrets to gaining media coverage or is it pure luck? It's a question that I am asked often while meeting with small-business owners who are seeking press attention for their companies or products.

We all know the saying in business, "It's not what you know but who you know", right? This saying is definitely true when it comes to small business and on occasion, the same can be said in media relations.

Have you ever heard of the saying, "One person's trash is another person's treasure?" Well, that statement is a true one, but never more so than in the realm of media relations where so many small-business owners find it so...

MONSTROUS Marketing Mistake Number 1: Sinking a Fortune Into an Unproven ProductIs your business idea built on market research or a hunch? Entrepreneurs often fall in love with their products or services before they determine if there’s a real...

Breaking into the international marketplace can catapult a company into increased profitability and growth more rapidly than when selling to a domestic market.But how do you market your company successfully to overseas buyers?

During a survey of my new subscribers, I heard many common challenges facing online marketers today. I could spend hours rambling on about this problem or that, and what can be done to minimize the difficulties that each presents but, instead I...

I'm sure you've seen it before, your inbox overflowing with promises of making millions in the span of a few weeks. If your like me you have these "opportunities" safely tucked away in your recycle bin faster than you can say...

Imagine that you've just won a vacation to a beautiful tropical island. You are told it's a magical place where all your dreams will come true.

Did that headline grab your attention? I have experimented with many different headlines on my sites and found that you can take the same sales letter yet your sales will increase or decrease depending on the headline you are using.

When starting a successful business venture or launching a new product, most entrepreneurs or business owners conduct some type of marketing research to determine the extent of their prospective customer base.