Marketing Articles (Sorted by date)

More and more e-mails are arriving in my in-box from people who hate cold calling. Here's what they're saying: “Cold calling terrifies me.” “The phone feels like a 10,000-pound weight.” “Every time I have to...

If you want to learn how effective Niche Marketing can be, I suggest you "don't" take the route I did. Back in 1983 I started a company offering general Electronics Subcontract Assembly services to just about anyone who made...

Unless you've been living under an Internet rock, you've probably heard the buzz about Niche Marketing. Right now it's the hottest marketing topic online. Is it a new concept?

It is believed that there are only two ways to ensure customer satisfaction. The first is quality in the output and second is the affordability of the service or product.

Have you been in a situation where you are sure that you are in dire need of a business card but then you are perplexed and unable to decide what kind must be chosen?

None of us have enough time in the day to get everything done, but small business owners and entrepreneurs like you are particularly pressed. You wear so many hats; there is a seemingly infinite list of tasks to accomplish each day, from providing...

All businesses are created first by ideas. Then once you're in business you need ideas for marketing, advertising, solving problems, product development etc. The difference between success or failure could be one just one idea.

I believe Joint Ventures are one of the very best ways to grow your business... Yet I know that many people struggle to find the right deals... and are especially challenged with getting their offers considered and accepted by their potential...

Have you clearly defined your target audience? These are the prime buyers of your products or services. It is the people or organizations you are pursuing actively as customers. You don’t need every customer in the world!

The print ad is not dead. Although some people will tell you otherwise. If they do, they’re wrong. In 2003 advertisers spent nearly $60 billion to place ads in magazines and newspapers – more than five times the amount spent on Internet...