Marketing Articles (Sorted by date)

The old adage in selling has always been, “Find out what they want, then, give it to them.” The fundamentals of selling are clearly that elemental.

As every professional politician and public relations man knows words have the power to entice, persuade and motivate people into a specific course of action.

I just bought six square pieces of spongy fabric for $20 and walked away happy - "victim" of an impulse purchase.I was at one of those big show events and walked past a demonstration booth. I even knew it was coming.

Note from author: This article was originally written for people advertising martial arts schools. The principles of targeting are the same no matter what you are advertising.How well you target your advertising will determine your advertising...

Toby is one of our two family pets (both cats). He is quite astute, and he has learned one of the most basic tenets of selling - stick with what works!

It's all about numbers - or so some ezine publishers would have you believe.10,000 subscribers and counting!20,000 subscribers and counting!30,000 subscribers and counting!You get the picture...or do you?Now let me ask you - how many of those...

If Chicken Little were alive today he wouldn’t be running around forewarning us of the sky that was about to fall. He’d be too preoccupied alerting everyone about another potential disaster - which may in the end prove to be just as...

In my dreams, I envision being the marketing consultant equivalent of Oprah or Tiger Woods. Oprah, for her premise, “You’re a woman and only you are responsible for yourself.” Tiger Woods, for his ultimate dedication to the game.

Everywhere I turn, I'm being asked to weigh in on the issue of whether copy should be long or short in a sales letter. I receive countless newsletters on copywriting and marketing, and they are all still debating the issue.

I know, don't groan. You have to do them if you want to get properties and make money. Believe me, I used to hate cold calling. For those of you that have read our book, "Who Makes It Happen: Back On The Road To Success With Creative Real...