Business and Finance Articles (Sorted by date)

Preparing For Your Media Interview

Media interviews are an important part of an overall public relations campaign. Any size company from entrepreneur to Fortune 500 can benefit from media interviews. Always arrive for a media interview prepared and early.
Judy JernuddJune 23, 2003

Business Opportunity Seeker Excommutercated

Are you tired of commuting to work, racing the clock to get there on time, dressing in work clothes everyday, and feel like your whole life is just stuck in traffic.
Bruce ScherJune 22, 2003

Rat Race Blues E-book Review

RAT RACE BLUES: How To Break The StrangleholdDarlene ArechederraDAR N-Centives25 Della, Fenton, MO 63026, 636-343-5495 October 2002, ISBN: None, Format: E-book92 pages, $16.95http://www.RatRaceRemedies.comRat Race Blues is a beautifully designed...
Bonnie Jo DavisJune 21, 2003

Email Etiquette 1

I thought it might be worth visiting some email etiquette for all as the majority of the readers of this newsletter are now on email. It is important to consider that when emailing people you are on show, whether you like it or not, 24 hours a day,...
Kathie M. ThomasJune 17, 2003

Why Public Relations Doesn't Just Happen

Public relations is a very important part of the marketing mix. A successful PR campaign provides third-party endorsement of products or services which is something no other marketing element can deliver.
Diane T. CrestonJune 17, 2003

How to Market and Protect Your New Ideas

The intellectual property transfer market is now estimated to be worth over $100 billion. If you have a new idea, a patent or an invention, you may be able to license it or sell it for millions of dollars.
Neil ArmandJune 16, 2003

Media Star Power Book Review

Media Star Power: ABCs to Successful TV, Radio, Print & Net InterviewsJudy JernuddMindShelf Publishing270 North Canon Drive, #1175, Beverly Hills, CA 90210 310-306-6999June 2003, ISBN: 0-9722398-3-9194 pages,...
Bonnie Jo DavisJune 16, 2003

Time to Spruce Up Your Public Relations?

Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Net word count is 615 including guidelines and resource box. Robert A.
Robert A. KellyJune 13, 2003

Does Your Business Need An Attitude Adjustment

First you need to: Change your attitude. I know you feel you have a good reason for feeling bad. However, instead of moaning and groaning about why me, ask yourself how you can turn the situation around.
Sue and Chuck DeFioreJune 11, 2003

How Do I Define My Market?

Your market is who you want to reach. Your customer. Who is your average customer? What is your estimate of total market size? What territory do you intend to serve? Will you offer a variety of products or services?
Sue and Chuck DeFioreJune 11, 2003
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